How we helped Coterie launch a new digital product in just a few months.
Industry
Sports Platform
Canada
Outsourcing
Deliverables
Responsive Web App
Solution Architecture
Product Strategy
Design UI/UX
QA and Testing
Technologies
NestJS
React
OAuth2 (auth0)
AWS ElasticBeanstalk
Prisma (PostgreSQL)
The Customer
Coterie is a Canadian startup that promotes women's participation in sports through an online community.
The Challenge
The app revolutionizes the learning process of sports by gamifying it, effortlessly connecting sports enthusiasts, both in-person and virtually. Our challenge in this project was to craft captivating gamification journeys that engage individuals and communities, promoting meaningful interactions and connections.
appen.com
90days
MVP in production
As a result of our agile engineering approach with a high-quality design process, we successfully launched a new feature into production.
300k
In savings
Our cost-effective team with our friendly timezone for Canada, helped Coterie to gain runway, efficiency, and collaboration.
2+
Years partnership
As a world-class nearshore software development partner, we provided end-to-end support, delivering great design, pixel-perfect front-end apps, and robust backend ready to scale.
We collected and interviewed personas to understand their needs and expectations, created a user journey map and devised gamification strategies that promote engagement for both individuals and communities
“One of our main challenges was to design various gamification mechanisms across the user journey that fostered engagement and interactions between users and their communities.”
— Erica Santos
UX Designer @ Novatics
We idealized and prioritized functionalities to create a phased delivery strategy with corresponding learning objectives and metrics.
All this information guided the creation of prototypes for validation.
After receiving feedback from the prototypes, we refined the UX/UI design and created a lightweight, agile technological architecture that provided flexibility for change, fast delivery, and scalability.
“Novatics is helping us to bring this project to the world. We had hard time finding someone who had all the skills we needed, but their team is competent and great to work with.”
— Carol Miranda
Co-founder and CTO @ Coterie
Want to understand more about the project, talk to a specialist.
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