Protexxa

By applying the Novatics Product Concept Framework (NPC), we deepened our understanding of the market landscape, personas, customer journey, and pain points. This enabled us to shape the product vision by designing a roadmap strategy focused on accelerating value delivery and fostering continuous learning from the product.

We created a modern and flexible data and frontend architecture designed to enhance productivity and accommodate the evolution of the product. In the backend, our solution is built on a serverless foundation, enabling seamless integration of new modules while maintaining the asynchronous nature of the application.

With insights gained from prototypes and architectural definitions, we embarked on refining the UX/UI design and adopted an Agile engineering approach to craft a lightweight application. This methodology ensures flexibility to accommodate changes, speedy delivery, scalability, and ultimately enables the product launch, setting the stage for investment rounds. More than just a service provider, Novatics serves as a strategic nearshore software development partner for Protexxa, offering end-to-end digital product expertise with a cost-effective team and a friendly timezone, facilitating strong collaboration between teams.