How our agile engineering approach, combined with our high-quality UX/UI deliveries, helped Verta to simplify complex user journeys and deliver a great digital experience.


GenAI App Builder


Staff Augmentation


Responsive Web App

Solution Architecture

Product Strategy

Design UI/UX

QA and Testing


Java Springboot





The Customer is a Silicon Valley startup that offers an end-to-end platform to accelerate GenAI application development for builders of all tech levels.

The Challenge

Verta needed our assistance in designing and building a great digital experience while their tech team remained focused on AI models and pipelines. Our challenge for this project was to simplify journeys and concepts, creating a user-friendly platform that empowers users to effortlessly navigate the complexities of AI and build their own GenAI applications.

Verta AI


Speed up the delivery time

Combining our agile engineering approach with a high-quality design process, we successfully launched a new feature into production in just 30 days.


In annual savings

Our cost-effective team with our friendly timezone for the US, helped Verta gain runway, efficiency, and collaboration.


Years partnership

As a world-class nearshore software development partner Novatics provided a end-to-end support to delivering great design, perfect pixel frontend applications and a robust API integration.

01. Defining the work scope to better apply our team's skills.

Verta AI hired us to first launch the Model Catalog. Their team already had a technical solution to the problem, however they needed a team to help define, validate and quickly implement a product that would solve their target audience paint-points.


Understanding the business context and needs is crucial to propose the most suitable architecture. In this instance, the solution needed to incorporate real-time fraud detection and be capable of processing millions of records per hour.

Claudio Vasconcelos

Tech Lead @ Novatics

02. Researching, designing and validating the proposed solution.

The design and strategy team run a market research, did user interviews and deepened their knowledge about the main pain-points. We defined the product scope and validated the interface usability with Verta's clients. Meanwhile our tech team studied Verta's solution to connect the dots.


03. reating a simpler, performative, and easy to use product.

To deliver faster with quality, we remodeled the front-end and integrated with a known library (MUI), speeding up the design and implementation processes. In the back-end we added filters and features to customize the user's workflow.


“They have helped us to be more agile and launch features faster to market. The design team has contributed heavily to improve the UX and general look and feel of the product which has given us a good leap in the market

Meeta Dash

VP Product @ Verta.AI

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